5 welcome flow templates, free
Download TemplatesFree Templates · The Mail Cohort
Plug-and-play welcome flows for ecommerce brands
The five-email welcome series we build for clients, written out in full. Paste it into your ESP and launch the highest-ROI automation you own this week.
- 5 ready-to-use emails
- 2 brand variants
- 25 subject lines
- Any ESP
You're in. Here's what happens next.
A quick hello, and the one thing most brands forget to say.
Why we started making this
The problem we set out to fix, and the standard we hold.
Don't just take our word for it
What 4,000+ customers say about their first order.
Templates included
A five-email series that earns the sale
Each email answers one objection a new subscriber is already asking, in the order they ask it. The discount lands last, on purpose.
The welcome (instant)
Deliver the signup promise and make a strong first impression without a hard sell.
The brand story (Day 1)
Why you exist and the standard you hold. The email that earns replies.
The proof (Day 3)
Reviews, bestsellers, and the guarantee, structured to remove first-order risk.
The offer (Day 5)
The incentive, framed as a reason to start now, after trust is built.
The nudge (Day 8)
A final, single-CTA reminder with honest urgency for the fence-sitters.
- A full-price brand version and a discount-led version
- A consumable / subscription variant timed to first replenishment
- A swipe file of 25 subject lines, tested across categories
- Timing, triggers, and exit conditions for every email
See the actual copy
No vague outlines. Real emails.
You're in. Here's what happens next.
A quick hello, and the one thing most brands forget to say.
Welcome to the family. Over the next week we'll share the story behind what we make, the pieces people love most, and a little something to get you started. No spam, ever. First, the thing you came for...
See what's popularA small thank-you for joining
You've seen what we're about. Here's a reason to start today.
Now that you know the standard we hold ourselves to, here's 10% off your first order. It's our way of saying thanks for letting us into your inbox. Valid for the next 72 hours...
Use my codeExpected outcomes
What a good welcome flow does
A well-built welcome series routinely drives this share of automated revenue.
New subscribers open welcome emails at multiples of your regular campaigns.
Copy, timing, and structure done, so you launch in an afternoon.
Ranges reflect typical results across ecommerce brands; your numbers will vary with product, price, and list quality.
The Mail Cohort didn't hand us a deck. They rebuilt the actual machine, then taught our team to run it. The retention curve is a different shape now.
The insight that replenishment is keyed to consumption, not the calendar, sounds obvious. It rewired our entire CRM and our numbers.
We were terrified to email fewer people. The Mail Cohort showed us that sending less to the right people is how you actually grow email revenue.
Get the templates
Five emails, two variants, a subject-line swipe file. Free, and live in your account this week.